A lot of companies do not see the importance of a good logo design in making their business become more successful. In fact, there are many times when business owners take it upon themselves to make their own logos. Well, there is really nothing wrong about it, especially if you have experience in designing logos, but there are many instances where a company or brand fails because of a poorly designed logo. Whether you are having your logo created by professionals or not, the final decision about how your logo will look like rests upon your shoulders. Below are some design blunders that you should avoid when it comes to your company or business logo.
One of the first things that you should consider about logo design is that it should be easy to make or use in different formats, just in case you want to make different products or promotional items using your logo. Although a design that has 40 colours can look wonderful in your website, it does not mean that the colours will be easy to replicate in brochures, pens, mugs, or other materials. If you take a look at the logos of multinational companies, you will realise that most of them only use two to three logo colours. You can ask your Sydney web design experts to just add more colours and intricate designs on your website but not on your logo.
Never use a stock or clip art in making your logo. Even if your business is small, it pays to aspire for a logo design that is unique and fresh. People will not be able to remember your brand or company if the logo you use is very common. Besides, most commercially-made stock and clip arts are licensed so you might have legal problems in the future if you use them. Even if you choose clip art that has non-exclusive licence, it still can give you headaches in the future. Remember that you would not be able to apply your logo as trademark if the clip art or design you use cannot be made exclusive to you.
Lastly, you should not be tempted to use scanned image or a photo as your logo design. If you want to make use of the picture of your smiling son as a logo, better have graphic designers recreate the photo using appropriate design tools. Besides, scanned images or pictures are made up of pixels, so when you enlarge your logo using a photograph, your logo may have a mosaic-like look.